Facebook Advertising is a Good Option for Local Downtowns

Facebook was talked about quite a bit at the 2009 National Main Street Conference in Chicago, Illinois. One thing that my brother Chris and I spoke about was the validity of Facebook advertising because of the cost effectiveness and the ease of targeting local customers. Even if you don't have money budgeted to advertise, you should explore the facebook audience in your area. Here is how to do it:

1. Go to Facebook

2. Click Advertising at the bottom.

3. Click the Green Button that says Create an Ad

4. On the next screen, you can type in anything, but it is a good exercise to think about what you would say with such limited characters.

5. Click continue and demographics will be added.

6. As you change demographics, the target audience size changes.

This is a great way to check out and see how good a tool facebook can be for your organization.