Friday, May 7, 2010

Time to Step Up.

Paragould Arkansas just launched this year's First Thursdays with their signature Art & Stroll event, and they highlighted all the participating businesses by putting welcome mats out front with the event's logo on them. Great Job Paragould, the one and only.

Fired Up on the Mountain

Iron Mountain Main Street is kicking butts and taking names with some niew signage and banners in their downtown. Take a look!

Signs, Signs, Everywhere Signs.

Congrats to Wake Forest, North Carolina for installing some great looking wayfinding signage!

City 'seasoned' for success

Opelousas' new branding campaign — "perfectly seasoned" — became a reality this week with the first street banners going up at city's tourism center.

"This is just a small part of our branding development campaign," Tourism Director Melanie Lee said of the half-dozen large banners now on display at Le Vieux Village on U.S. Route 190.

"This is a way to introduce our new logo and branding promotion to the people," Lee said of the banners, which feature a stylized "O" for Opelousas, accented with an accordion, a fleu-de-lis, a spice shaker and a fiddle.

Lee said the accents were chosen to highlight the city's culture, history, food and music — all set off with the slogan "perfectly seasoned."

"They are attractive and certainly eye-catching," Lee said.

She said these first banners, paid for by the city's Main Street Committee, are designed to make it easier for tourists to identify parking around the village, which serves as the city's tourism center.

Lee has applied for a $200,000 grant from Preserve America to greatly expand the program throughout the city.

"It will hopefully get us the funds we need to provide the planning and implementation of way-finding signage to point out our cultural and historic assets throughout the city," Lee said.

The program is all part of a image campaign developed for the city by Arnett & Muldrow, a community branding company.

In a series of community meetings earlier this year, the "perfectly seasoned" tagline especially got rave reviews.

"This is exceptional. That tagline is not trendy but very progressive. It can be applied to everything from perfectly seasoned education to perfectly seasoned food," said Opelousas City Court Administrator LaVonya Malveaux, who attended those meetings.

Ben Muldrow said the slogan is designed to work on multiple levels, with perfectly seasoned standing for everything from the area's 300-year history to its blending of cultures.

"The very way you live life here is a blending," Muldrow said.

Tripp Muldrow said a major objective of any branding initiative is to build community pride around an agreed upon set of images and phrases and then use those to project that pride to potential investors, visitors and businesses.

"A city must have a unified, professional image if it wants to build local businesses and attract others," Tripp Muldrow said.

To help spread the logo and slogan the brothers, who were paid through a Certified Local Government Grant, have prepared a free 12-page style guide.

"It tells you how to use these elements. It also tells you what not to do," Tripp Muldrow said.

The hope is that not only the city, but other groups, festivals and merchants will join in the promotion effort.

The brothers have also incorporated the information and designs into a DVD that the city can supply to printers, festival promoters and others.

For copies of the style guide or DVD, contact the Opelousas Tourism office at 948-5227.

Congrats to the Great American Main Streets!

We attended the National Main Street Conference in Oklahoma City, OK this week, and had a great time. During the conference, this year's GAMSA award winners were announced, and we are proud to have worked with 2 of the 5 winners, Congrats to Columbus, Mississippi and Fairmont West Virginia!

Wednesday, March 3, 2010

Creating Great Ads

In my opinion, great ads often start with great photography. One of the best things I have seen lately is a service that West Virginia Main Street has offered some of its Main Street communities, where a professional photographer goes into a community and takes pictures inside the shops and restaurants. These resources are hugely important,
whether when designing ads and brochures, or updating websites. Good photos make everything else easier!

Sunday, February 14, 2010

Set in Stone

Reidsville, North Carolina has recently taken there new brand identity to the streets, literally. This logo has been placed into the intersection in their downtown. Great job!