Sunday, March 15, 2009

BRAND STUDY: Jack in the Box

From time to time, we will discuss things done in the corporate world. Jack in the Box has recently changed their logo, and are in the process of changing cups, wrappers, bags, and even redesigning over 2000 stores. Their ad campaigns have been focused on Jack, from his corporate jet, to his hospital bed. It seems to make sense that they move in the direction of a more personal connection with their public symbol. It was strategically designed to be a medallion, yet also be the edge of a box, and the name Jack is offset to the left so the tail of the "k" could reinforce Jack's signature smile. I am a fan, good job, Jack! What do you guys think?

1 comment:

  1. I like it. And I'm sure it will be better accepted than the tropicana packaging redesign